Hoffmen

The saga started in the year 1991, with a humble beginning to offer the basic heavy jeans for the men across the social strata. This was the first jeans to be manufactured, in time, which became popular as the Essential Jeans. Carefully priced, to let the fat Indian middle class lay their hands on it. The Essential Jeans was a big success that erased the perception of denim being the western wear is only popular with the niche market consumers. Prior to this phenomenon, we never had the idea of our achievement that would place the brand Hoffmen, where today it is. Hoffmen has marched with the time to expand its presence and services across the nation and beyond, as well. We have a dream to make true as the strongest denim and casual wear brand in India. We intend to complete our 100th EBOs (Exclusive Brand Outlets) within 3 years down the line. We plan to make our EBOs as the transit to expand to all the metros, including Tier II and III cities to facilitate and be in touch directly with our aspiring customers. Tagged along, soon we are coming up with the Customer Loyalty and Retention Program to gain a better insight of the purchase pattern and preferences to serve you serve you the most. While, strengthening our pan India presence, we are looking towards the Southern India as the part of our expanding horizon.